Improving Quality of Life for HIV Sufferers

Improving Quality of Life for HIV Sufferers Introduction It is esteemed that over thirty three million people in the world are living with HIV/AIDS, (WHO, 2009). The majority of people living with HIV are in developing countries, approximately 95% of the total. Sub-Saharan Africa has been hit especially hard. It is esteemed that nearly 70% of all HIV infected people live in this area and 90% of maternal-fetal transmission are occurring there. Compared with the adult transmission rate in developed countries which is lower than 1%, it is 8% in sub-Saharan Africa, (Boyle, 2000). New cases of HIV infection are reported every year and more and more people living with HIV are diagnosed AIDS as they get aged, (Vance, Struzick and Burrage, 2009). So far, there is no effective way to cure this disease. Antiretroviral treatment (ART) is the most effective way to treat people living with HIV. It significantly controls the virus load within patients bodies. It has been a great advance toward extending patients lifespan and improving their quality of l ife. Because of its therapeutic effect, many HIV positive people are able to live with this virus for many years. However, for many people, HIV/AIDS is still a stressful and demanding disease, (Van Dyk, 2007). On top of that, for many HIV infected people in developing countries, the cost of ART is prohibitively expensive. Poverty and a lack of resources are recognized as the most significant barriers which make caring for HIV-infected patients and effective prevention efforts virtually impossible in most developing countries, (Boyle, 2000). As social life is significantly effected in a negative way for this population by social stigma, life is only getting more difficult. People are afraid of being associated with HIV positive people due to two major seasons: A) the fear of being infected themselves; B) the discrimination surrounding the disease. Loneliness, helplessness and self-blame create a high suicidal ideation among HIV infected people. Therefore, they often need counseling a nd psychosocial support, (UNAIDS, 2008). There is a special sub-group of population that needs some extra attention: homosexual people. Research, (Kraaij, Van Der Veek, Garnefski, et al, 2008) shows that HIV infection rate among homosexual people is around thirty times higher than average. In addition, health equality is far from available for everyone. Most homosexual people have witnessed or experienced discrimination from heterosexual people, (Gonsiorek Weinrich, 1991, pp.15-20). This issue is much more severe in eastern countries due to the cultural background. Homosexual people may see HIV infection as blameworthy not only because of a self-protection motive but also because sexual risk reduction has been strongly promoted in the gay community. The relationship between sexual orientation an blame is anticipated, (Collins, 1994). No evidence shows that effective actions have been taken to stop highly risky behaviors which can cause HIV transmission, such as anal sex among men, drug abuse, et al. Statistics show that the estimated prevalence of past-5-year homosexual behavior among males was 6.2, 4.5 and 10.7 in the US, the UK and France, respectively. Similar or even higher prevalence was observed in other areas of the world, (Lau, Kim and Tsui, 2008). Therefore, new HIV infections are still taking place. Besides, prolonged lifespan of HIV infected people is also associated with more new HIV infections. Some qualitative studies may be able to reveal how being HIV infected and homosexual affects ones life. As Aggleton, Hart and Davies, et al., (1999), believed that social stigma is not equal throughout the world, and they argued being gay was a significant factor in migration for some. Homosexual people who cannot live a normal life in their home countries would like to leave for a foreign country where they can continue their lifestyles but have no relatives or close friends. It is potentially dangerous for their health status, especially after they are infected by HIV. The respond of a male interviewee from Brazil in their study is very strongly underpinning this point, you have to get married to leave the house. They (parent) see like if you are leaving the house its because youre not happy so you dont even have any need to talk to us any more, thats how they react. So we have to stay living with our parents so we cant have boyfriends. So that is why everyone leave the country In regard of friendship and social networks, homosexual people tend to be very limited in choosing friends. According to Aggleton, Hart and Davies, et al., (1999), gay people are very likely to have virtually exclusively gay friend and some only have a small mixture of friends of diverse sexuality. It suggests social stigma has negatively affected homosexual peoples socialization. In the UK, health policy surrounding sexual health of homosexual people is closely related to HIV epidemics. Department of Health promoted a ten year National Strategy for Sexual Health and HIV, which aims at reducing the transmission of HIV and STDs, improving health and social care for people living with HIV, and reducing the stigma associated with HIV and STDs, (2001). However, according to James, it is failing to significantly reduce the transmission of STD or HIV and to improve health and life quality for HIV infected people, despite millions of funding has been invested for sexual health service over three years. New research is required to provide better solution, (James, 2009). Therefore, it is important to find out the good practices in improving life quality for homosexual people living with HIV, not only from a medical perspective, but also from a social and humanitarian perspective. Importance of systematic appraisal To my knowledge, previous studies have seldom touched this area. The few existing studies were focusing the effectiveness of one or two interventions. Therefore, they could not present all the good practices in a more systematic way. Looking through Cochrane Library, several systematic reviews have been conducted in relation with quality of life for people living with HIV, (see appendix). However, none of them is focusing on homosexual population. The special health need has not been fully addressed. The aim of this appraisal is to find the most effective ways to help homosexual people with HIV cope this severe disease and the stress associated, and to provide the best evidence to present the good practices to improve quality of life for the targeted population. Research question for this appraisal can be summarized as what are the best ways of improving life quality for homosexual people living with HIV. To be more specific, this question can be interpreted by several small and more details questions: 1) Besides medical treatment, what do homosexual people living with HIV need the most? 2) What are the biggest obscures for these people to have a good life? 3) What are the good practices that have been used in improving HIV positive peoples life quality? 4) What are the strengths and limits of there practices? 5) From what aspects can these practices be further improved? Systematic Review Methodology In order to answer these questions, a systematic review methodology will be applied. A systematic review of literature synthesizes the evidence which is found in previous literatures that used valid and reliable research methods to conduct the experiments, (Evans, 2002). It is one essential skill for health care providers to acquire to base policy decisions on the best available evidence, besides their knowledge of research methodology, (Jubb, 2002). Therefore, systematic review are extremely important for making new policies. Originally, systematic reviews would only include study design that applied randomized control trials, but it has changed through the time. Today all kinds of research design methodologies can be included in the review as long as they have policy relevance. It has been widely acknowledged of the value of including diverse research methodologies based on the fact that randomized control trials cannot answer the entire question needed for evidence. However, for this particular dissertation, the fully structured systematic review would not be used because A) it is an individual work instead of a team work; B) assess to existing literatures is limited due to the fund and time. I am going to use the systematic appraisal instead, which adopts the same methodology as systematic review but doesnt include all the existing literatures related to the topic. Conclusion of the chapter The importance of finding the best ways of improving life quality for HIV infected homosexual people has been addressed in this chapter. In order to reach this goal, a systematic appraisal will be conducted. By selecting and reviewing previous studies in this context, evidences will provided to identify the good practices and suggestions for future practice and policy making will be given. Chapter Two Literature Overview Introduction to the chapter In this chapter, several key literatures will be carefully selected and critically reviewed to find the emerging themes on the topic of HIV transmission and ways of improving quality of life for homosexual people living with HIV. The purpose of this chapter is to provide a clear context in which this appraisal will be done. It will also put this appraisal in a national and international health management context to show its importance against a broader backdrop. Databases Searched NORA (online searching vehicle of Northumbria University) is the key searching engine because it provides the access to core health related databases such as ASSIA, HSWE, Web of Knowledge, and PubMed, et al. Using searching key words, HIV/ADIS, Homosexual/gay, quality of life/life quality, on NORA and other databases respectively, more than sixty articles were selected. Only studies that were published in referee journals were selected. Selected studies were not limited methodologically, so broader understanding on the research topic will be obtained. Similarly, research population of each study was not limited in terms of location, ethnics, or social-economical status. Emerging themes arising from key literatures Key literatures surrounding HIV/AIDS and homosexuality and life quality were carefully selected and reviewed. Throughout the literatures, three emerging themes were found: impacts of HIV infection on peoples life; impacts of sexuality; previous researches on health care strategies. How does HIV infection impact on peoples life? A progressive loss of immune functioning, as a main characteristic of HIV disease, will cause opportunistic infection, (Bormann Aschbacher, et al., 2009). Immune system functioning can be negatively affected by elevated levels of cortisol, a marker of stress-related neuroendocrine activity with substantial immunosuppressive and modulatory capabilities, (Borghetti, Saleri, Mocchegiani, et al., 2009). It is just one major impact of HIV infection on peoples life, medical-wisely. However, more literatures addressed issues surrounding HIV transmission and its severe impacts from social-cultural perspectives. As Hansen, Vaughan, and Cavanaugh, et al. (2009) argued antisocial or borderline personality disorder is a common sign among people living with HIV, which can be regarded as a significant predictor of low health related quality of life, putting social support, grief severity and HIV symptoms into consideration. Both direct and indirect impacts of this predictor can effect on patients life quality. It is also responsible for continued risky sexual behavior, poor medical treatment adherence and severe disease progression, (Berg, Michelson Safren, 2007). This argument is in line with other studies, such like Moskowiz, Hult and Bussolari, (2009) who believed that people who are infected by HIV are much more vulnerable to mental disorder problems, because many aspects of HIV infection are potentially stressful, such as the fear of death, the need to adhere to complex medication regimens, side-effects of the treatment, interactions with a complex medical system, symptoms associated with disease progression, financial difficulties, stigma, and the need to incorporate a new identity as someone with a serious illness are all potential stressors associated with being HIV positive. All these stressors are not unique to HIV, but they are more aggressive in HIV epidemic, (Armistead Forehand, 1995). Hansen, Vaughan, and Cavanaugh, et al., (2009), also accentuated that HIV positive people who are bereaved by HIV related death of beloved ones, are particularly vulnerable to the complicated grief reactions. Mental health of this population is an urgent issue for health care and health management. Health issues surrounding HIV are different from individuals to individuals, taking nationality, ethnics, gender and other social factors into consideration. The major difference of HIV infection between people in developed countries and people in developing countries is with regard to income level, availability of sufficient nutrition and equal access to basic health service, (Mahlungulu, Grobler, Visser, et al., 2007). HIV/AIDS changes people life to a large extend, both physically and psychologically. When facing societal discrimination and other hardships related to HIV/AIDS, a strong and supportive family is one of the first lines of defense, (Bor, Miller Goldman, 1993). A qualitative study from China, (Li Wu, et al, 2006), found that family support had multiple levels of positive impact on HIV infected people. Support from family members helped people living with HIV make important decisions which were beneficial to their health status, such as taking virus load test and taking medication regularly. It also helped improve family relationship, because with family supports, people living with HIV gained hopes for their future and valued their families more and had a positive attitude toward life in general, (Manopaiboon, Shaffer Clark, 1998). With family support, many of the participants expressed positive attitudes and made positive changes in their lives. Family members persuaded several participants to be tested for HIV. One female participant explained how initially she did not want to take the HIV test and how her father convinced her to do so. (Li Wu, et al, 2006). A study in the United States also stressed the relation between HIV awareness and family support, (Persson, Gullberg, Hanson, et al, 1994). According to the study, HIV seropositivity awareness of family member is closely related to the support one can get after being infected. More awareness of the family members would bring more support generally. However, the reality shows, there is a preference of HIV serostatus disclosure target within the family. More mothers were disclosed to than fathers; sisters were more likely to be aware of ones HIV infection than brothers, (Mason, Marks Simoni, 1995). How does being homosexual impact on peoples life? Being homosexual apparently puts any individual into a sexual minority. Life can be much more complicated, considering legal right of marriage, social stigma and discriminations, thread from homophobic people, and many other factors, (Sullivan Schneider, 2004). Multiple sexual partners are one big issue that has been talked a lot. Halkitis, Moeller and Siconolfi, et al., (2004), addressed a special issue against this backdrop. They found the prevalence of crystal meth use among men who have sex with men has been shown to be twenty times higher than the general population. More importantly, it was closely related to an increased sexual risking taking by this population. Crystal meth augments an individuals sexual drive and allows users stay high for an extended period of time, which may increase the odds of multiple sexual encounters with many sexual partnersCondom use was inconsistent and some people never used condom while on crystal, (Mimiaga, Fair Mayer, et al., 2008). Besides the complicated lifestyle of homosexual people, health inequality puts them further to a marginalized area of the society. Cochran, and Mays, (2007) found that people from sexual minorities, such homosexuals, bisexuals, transgender and heterosexual people who had experienced sex with the same sex people, may have unrecognized disparities in general physical health that go beyond the conditions specifically associated with STDs among homosexually active people, compared with exclusively heterosexual individuals. These disparities may include a higher risk for cardiovascular disease, lung cancer as a possible consequence of higher rates of smoking, and a higher risk for diabetes among lesbians and bisexual women, (Roberts, Dibble and Nussey, et al., 2003). It shows though reported being in good physical and mental health, people who identify themselves as homosexual or bisexual oriented are more likely to be exposed to health problems. Sexual orientation minorities are more vulnerable to higher risk of common health issues and limitations, (Ayala Coleman, 2000). Higher levels of psychological distress among people of sexual orientation are also observed, compared with their heterosexual counterpart. Even within sexual orientation minority population, health issues are not equally distributed, (Prado, Pratt Feaster, et al., 2004). Johnson, Wadsworth and Wellings, et al., (1992), also agree with the above studies. According to their research, men who have sex with men are more likely to suffer from health problems as a result of poor access to health care services caused by health inequalities. They also mentioned homophobia is another factor which can cause emotional distress. It could cause incidences of suicide, bipolar psychiatric disorders and depression, (Sell, Wells Wypij, 1995). Psychological issue of being homosexual has also been discussed by Mao and Kidd et al (2009). They stated that major depression was strongly associated with socio-economic deprivation, interpersonal isolation and personal withdrawal as part of life equality for homosexual people. Sexual function contributed as one factor for mental well-being too. The vicious cycle between depression, stress and social exclusion should be highlighted in this context, (Choenarom, Williams Hagerty, 2005). Both HIV positive and HIV negative gay men are found to have high rates of major depression. It could be explained by the impacts of marginalization and discrimination experienced by gay men. Low acceptance of homosexuality by oneself, by significant others and by society as a whole may well predispose gay men to more stressful life events and fewer social and sexual opportunities at an earlier stage of life than men in general, (Mao Kidd, et al., 2009). What did previous research attempt to do? What have they achieved? According to Bormann and Aschbacher, et al., (2009), HIV infection has become a long-term disease that can be managed with medical care and support, rather than an immediate death causing disease, after the introduction and utilization of highly active antiretroviral therapy. However, the prolonged life expectancy doesnt guarantee the quality of life. As Liu and Ostrow, et al (2006), argued that a balance between improvements through diminished HIV-related morbidity and potential declines posed by its side effects was always observed as a net effect of highly active antiretroviral therapy in treating HIV infection and impacting on patients overall quality of life. After receiving the therapy, patients physical health well-being would further decrease with high effect sizes, though mental health would improve after longer treatment with small effect size, (Miners, Sabin Mocroft, et al., 2001). As stress is a big issue for HIV infected people, stress management natural becomes one key research area. In general, different coping and stress management therapies for adults living with HIV infection were found effective in reducing emotional distress including anxiety, depression, and psychological distress. These interventions also reduced fatigue and improved quality of life, (Carey Fielder, 2008). However, as Moskowiz, Hult Bussolari, (2009) concluded that little consistency across studies regarding coping strategies and types of outcomes could be found because the literature on coping with HIV is large and heterogeneous with respect to measures of coping, outcomes, and conclusions. Therefore, it is important to identify all copy strategies in regards of stress management for HIV infection and compare them to find out the best practices and the common features shared by all good practices. Besides stress management by patients themselves, social support was observes as another key element in health care for people living with HIV. Social support and support from families member seem to be more precious in some part of the world because they are harder to get due to the huge stigma and discrimination surrounding HIV epidemic and homosexuality. As Songwathana and Manderson, (2001) found that in Thailand, HIV infected people and their families were both afraid of disclosing their HIV seropositivity to the community because it would bring shame to the whole family. According to Li and Wu, (2006), it is similar in China. HIV/AIDS is always associated with over indulgent sexual intercourses, prostitution, and illegal drug abuse, all of which are considered as low moral status. The strong influence of culture in Asian countries makes it so hard for people living with HIV to seek for help and support. National and international context on health management Taking the UK for an example, Department of Health has promoted the strategy of sexual health and HIV nationwide. It is estimated that 30, 000 people in the UK are living with HIV, of who one third are not aware of their seropositivity. About 400 people die of HIV infection every year. The newly diagnosed HIV cases reached a new peak at the beginning for 21st century. Very noticeably, more HIV infect occurred among heterosexual population. However, sex between men still remains the major transmission route in the country. Combination therapy has improved the lifespan of people living with HIV. Unfortunately, it also provides the possibility of more new HIV infection cases. A survey targeted on gay men showed 58% guys under 20 did not use a condom when having sex with another man. Nearly half of HIV positive men have anal sex with a new partner not long time ago, and 40% of these people had unprotected sex with their partners. Highly active antiretroviral therapy is complex, prohibiti ve and extremely demanding on the patients. These patients may also be suffering from prejudice and social stigma. From a health management perspective, in order to promote HIV prevention and health care for HIV infected people, several actions will be taken by Department of Health in the UK. 1) continue to give a high priority to HIV prevention for gay men; 2) develop a national AIDS trust; 3) improve outreach services for people with undiagnosed HIV, particularly in targeted groups; 4) make sure HIV treatment and care services play a key role in HIV prevention by maintaining the sexual health of people living with HIV, diagnosing and treating STDs, reducing the transmission of HIV and providing information and advice, et al, (Department of Health, 2009). From a wider context, HIV is also a big concern of global epidemics. World Health Organization summarized in its bulletin that to manage global health in a more effective way in terms of HIV transmission, interventions must be targeted and they must be carried out in the right supportive environment. Thailand has set a good model for the rest, Close examination of the celebrated example of the 100% condom use campaign in Thailand shows its success to have depended on its being part of a package: HIV prevention became part of Thailands national sense of destiny, from the Prime Minister down. There was a nationwide debate on sexual mores, together with structural solutions such as regulation of the sex industry, intensive education, skills development and peer intervention with sex workers, and efforts targeting clients. World Health Organization As Piot and Seck, (2001) stated, it is also important to build synergies between prevention and health care. As the Declaration of Commitment adopted by the UN General Assembly recognized that prevention, care, support and treatment for those infected and affected by HIV/AIDS are mutually reinforcing elements of an effective response. Successful prevention and care build a common constituency for action. WHO also identified HIV-related stigma may well be the greatest obstacle to action against the epidemic, for individuals and communities as well as political, business and religious leaders. Therefore, defeating HIV related stigma is a key element in health care for people with HIV, (Piot Seck, 2001). Systematic appraisal arising from literature After reviewing relevant literatures, a need of a systematic appraisal which aims at finding the best ways of improving life quality for homosexual people living with HIV is emerging, because the impact of HIV infection and impact of being homosexual on peoples life are tremendous. Identifying good practices to improve life quality for this particular population is not only beneficial for the target group, but also will provide lots of inspiration for health care of other population. Conclusion of this chapter and link to next chapter In this chapter, key literatures surrounding HIV transmission and health care, life quality of homosexual people and people living with HIV, previous studies on HIV treatment and caring were carefully reviewed to identify the need of conducting this systematic appraisal. Details of how this appraisal will be done are explained in the next chapter. Chapter three: Methodology and Methods Introduction to the chapter In this chapter, the process of this systematic appraisal will be outlined, including explanation of research question in details, search theories and principles, literature searching strategy and vehicles, inclusion and exclusion criteria, and ethics concerns. A brief discussion of quantitative and qualitative research approaches will be conducted in a health management context. The purpose of this chapter is to explain how the public health studies were selected and how they were valid and reliable methodologically to provide evidence to answer the research question of this appraisal. Also explanation of inclusion/exclusion criteria will be given in this chapter. Qualitative and quantitative approaches in health sciences As Eriksson pointed, Public health needs to be evidence-based if it is to be done correctly, which means that learning and knowledge-production for public health must be comprehensive and include knowledge from four different domains: distribution of health, determinants or causal web, consequences, and intervention methods. Eriksson, 2000 To reach this goal, difference research methods have been applied. Generally, they can be put into two categories, namely, qualitative and quantitative. 1) Qualitative research Defined as a cover term for a variety of research traditions originating in philosophy, anthropology, psychology, and sociology that are epistemologically and methodologically similar,(Denzin Lincoln, 2005), qualitative research is based on an idealist philosophy, a subjective view that asserts that the world is known only through human beings perceptions, (Fawcett Alligood, 2003). Furthermore, qualitative research is regarded as a valid and important mode of scientific inquiry that generates distinctive nursing knowledge and complements the knowledge produced by quantitative research, (Fawcett Alligood, 2003). 2) Quantitative research According to Meadows, (2003), quantitative research is considered as the epitome of scientific research, which is focusing on hypothesis testing, reliability and validity. Quantitative research often involves experiment and survey. Typical quantitative experiment is randomized controlled trial, which regarded as the golden standard to provide evidence. Quantitative surveys are usually conducted by structured measures such as questionnaires and structured interviews, (Pool, Hiralal Ostelo, et al., 2010). The main strengths of qualitative research are its ability to examine the issue in detail and depth, the facts that it does not restrict the researchers to specific questions or lists and research framework and direction can be quickly revised as new information emerges, and its adaptability for use a wide range of subjects. However, in qualitative research, data are collected in a few cases or individuals. Research quality is heavily relied on the researchers skills. It takes more time to analyse and interpreter the data. Theres are the key limitations of qualitative research, (Patton, 1990). As the mainstay of traditional biomedical research, quantitative methods has been the gold standard for establishing the efficacy or applicability of a treatment or technique. However, there are frequently great difficulties pursuing this goalà ¢Ã¢â€š ¬Ã¢â‚¬ logistic, political, financial and ethical. Studies may be carried out using quantitative methods of less rigour, but the possibility of erroneous conclusions increases the further one moves from the classical prospective study, (Runciman, 2002). In fact, neither of the two research methodologies is perfect by itself. As Runciman, (2002), argued that quantitative and qualitative research are complementary; each provided the same information in the example chosen. A comparison of the two methodologies is seen in appendix. Each of them has its own strengths and limitations. As Eriksson (2000) said, The quantitative approaches need to be supplemented by more qualitative approaches. Evidence generated by such broader approaches gives excellent conditions for learning. To conduct this appraisal, I am searching for both qualitative and quantitative studies. By reviewing quantitative studies, I will be able to identify the existing problems and by reviewing qualitative studies, I will be able to build understanding of how the problems happen and how to solve them. HIV is an extremely complex health issue, as it is far more than a medical condition. Many other issues, such as social stigma, discrimination and psychological well-being, et al are closely related to HIV and people who are infected. Therefore, a mixed methodology is appropriate to be applied. As Rogers, Barton, and Pekarsky, et al., (2005) stated Two-way interaction occurred between themes arising from the qualitative and the quantitative analyses. This augmented and clarified the findings, and provided the integrated understanding needed to inform the larger debate about health care for marginalised groups. Explanation of research question in details HIV has been a global health threat for many years but so far there is no effective medication or therapy which can cure the disease or eliminate this virus. Therefore, it is necessary to find out the best way to improve the life quality for HIV patients as many new infected cases are reported every year.. As Shea, Grimshaw, and wells, et al (2007) said that a well conducted systematic review addresses a carefully formulated question by analyzing all available evidence, it is very important to form an explicit research question for this appraisal. The core research question of this appraisal is: What are the best ways to improve the life quality for homosexual people livin

Kudler Fine Foods Frequent Shopper Program Essay

Kudler Fine Foods is a local and upscale specialty food store with a total of four stores in La Jolla, Del Mar, and Encinitas California with their main base store in San Diego, California. Each store maintains and sells high quality bakery, pastries, fresh produce, meat, seafood, specialty condiments, packaged foods, cheeses, and dairy products. Kathy Kudler owner and founder of Kudler Fine Foods is looking to expand her company and market her products to new prospective clients, along with improving her services to her current clientele. Since the opening day of Kudler Fine Foods in June 1998 the business has become sustainable and profitable. Ten years later Kathy wants to implement a frequent shoppers program not only to reward her current loyal customer base but also to draw in new clientele. Installing a business system for this initiative would allow Kudler the ability to track purchasing patterns of individual customer’s. This would give the company a better understanding of what products are sellers and what products do not move or sell as fast. Alternatively this would give customers the opportunity to receive points from their past purchases geared toward rewards products. According to the Kudler’s sales and marketing departments research this type of system will increase revenue and cost reduction for Kudler. Kudler identifies that knowing exactly what the customers purchasing habits, supply needs, and preferences are would enable Kudler to purchase only what will be sold. Therefore, it will stop Kudler from stocking on items that do not sell and are not attractive to the customer. Kudler has different types of options on how they could advertise the new shoppers program. Because these types of programs are commonplace within any market, Kudler needs to develop a complete database system, with including current and former customers. This database is used specifically for advertising of the new program and data collection of sales. Kudler would need to update or create a new website to add this new program and help customers understand the benefits of registering for the program. Legally Kudler needs to stay within the boundaries set up for E-commerce. The rules for online business and e-mail advertisement are very far-reaching some of which include an opt-out link that allows any consumer to stop receiving e-mail advertisements. This must be easily viewable and verifiable to the recipient for online spam advertisement. Electronic contracts are legal and binding along with electronic signatures, these forms of agreements must have legal disclaimers visible for the customer to read. These are just a few of many other legal ramifications that Kudler would need to investigate and consider before moving forward. Ethical considerations are also vital to both the customers and Kudler Fine Foods when implementing the shoppers program. Any customers who register with Kudler’s shoppers program understand that all personal information given to Kudler will not be given or sold to another company without the express approval of the customer. Kudler has to take into consideration that registration online has to be implemented with the highest security software on the market. Protection of sensitive data is vital to the success of any online purchases or programs. Pornographic material and anything refereeing to pornography is prohibited by law. Breaches of contractual agreements are also considered unethical. Therefore, Kudler must have strict policy and procedures in place to alleviate any of the above issues. This would keep Kudler ethically stable and help with any other issues that will come into light. The main understanding that Kudler Fine Foods would have to embrace is that the company is fully responsible for what is placed on their website and also what they are offering to their customers as an incentive. Kudler Fine Foods has to identify within the scope of this project the development of the frequent shoppers program specific security measures. The main initiative is to secure private data and deter any unauthorized access. The main and formidable issue here is that the Frequent Shoppers Program will enable Kudler Fine Foods to still make a profit. The return on the investment with this new program has to exceed its monetary cost factor to stay viable. The stores have to identify other cost saving measures for this program to stay solvent for years to come. Keeping up to day records in a management system will also help save time and money while understanding where money is spent and where it is saved. Investing in the Shoppers program will take considerable money to start with. The long-term gain if managed properly can make Kudler Foods more lucrative in the future. Managing the marketing and advertising expenses must be a number one priority along with investing in upgrades of the website and possible market research. Concluding this program will rely on reports regarding expenditures, which should be collected over a period several prior years. This will give Kudler a baseline for future gains or losses. This will also let Kudler Fine Foods see if the program is profitable from each succeeding year. Gains and losses, extreme scrutiny and constant tweaking of the program its website and security infrastructure will have to be made in order for this program to be a success. Reference Apollo Group, I. (2007, 2010, 2011). Kudler Fine Foods. Retrieved November 26, 2012, from Sales and Marketing: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/marketing-overview.asp

Essay about Henrik Ibsens A Doll House - 1208 Words

Nora, a woman of mystery, a child if you will, and an ecstatic character is introduced in the very beginning in A Doll House as a jumpy little â€Å"squirrel, â€Å"full of energy seemingly unaware or the world and turns out as a completely different woman as she becomes wiser, sophisticated, developing a feeling of high independency due to interactions with various characters which restructure her character. Nora’s refinement was due to dilemmas with characters such as Krogstad whom she forges her father’s name to get a loan from [to save the life of her husband] and her husband Torvald who treats her as a daughter giving her nicknames of â€Å"cute little animals,† as well as minor characters such as her maid Anne-Marie. The setting of the play is†¦show more content†¦(Page 3, 7)Mrs.Helmer began crying, as would a child, after Torvald exclaimed to her, â€Å"There can be no freedom-no, nor beauty either-in a home based upon loans and credit,† after she had gotten into trouble for spending money almost carelessly and presented the idea of â€Å"borrowing money â€Å". (Page 5) Nora is revealed to have yet another secret she is keeping from Helmer to a childhood friend (Kristine Linde), as it is a preeminent one, she has gotten a loan without the acknowledgement of her husband which back then woman couldn’t do. Nora keeps her friend wondering who it could have been who has given Nora such a loan, she suspects that Dr.Rank, who visits them every day was the secret character loaning Nora the money. (Page 15) As Mrs. Linde refers to Nora as unwise of doing so she rejects the idea of being imprudent, justifying her position as due to cause and nothing more. (Page 16) All through the conversation she joyously talks about her fortunes, adventures and success of having saved the life of Torvald, she stops for a short while and sure enough finds a way to continue about the recruitment of her money. (Page 10-19) After her catch up with Ms.Linde, Krogstad first appears in fear of losing his position at the bank after Helmer becomes angry by Krogstad for referring to Helmer as an equal and convinces Nora to fight for the sake of his job. (p.23-29) Once Mr.Helmer reveals that Krogstad hasShow MoreRelatedHenrik Ibsens A Dolls House1529 Words   |  7 PagesSwitch Henrik Ibsens A Dolls House questions the gender roles of women in society through its characters, namely Nora Helmer and Christina Linden, before and after marriage. What are gender roles exactly? Gender roles are the combination is specific gender stereotypes that consist of the perceptions of the society of what an ideal male/female should act like (Lindsey and Christy). 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Many of his critics view his play as a demonstration of humanism, even though as the play evolves, the audience is able to distinguish how women wanted to be love, considered, and treated; instead of how they were actually interpreted. In 1879, in a quaint doll house lived a family and their house staff, a play by Henrik Ibsen: â€Å"A Doll House†. Nora, the wifeRead MoreNora – a Classical Hero in Henrik Ibsens a Doll`S House2683 Words   |  11 PagesNora – A Classical Hero in Henrik Ibsen’s A Doll`s House Nora Helmer makes the right decision to free herself from the social and traditional commitments and obligations and come and become an independent individual. Nora Helmer in Isbens A Dolls House lived in the world of predetermined social and societal constraints that made her deprived her of her freedom and happiness. 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Ibsen portrayed the generous nature root into women by society, as well as the significant action of this nature, and lastly the need for them to find their own voice in a world ruled by men. Ibsen wrote this play in 1879, this is the era where women were obedient to men, tend the children until their husband came home, and stood by the Cult of DomesticityRead MoreHenrik Ibsen s A Doll s House1005 Words   |  5 PagesReaders of Henrik Ibsen work will notice he tends to incorporate everyday problems into his work. Ibsen use of everyday problem gives audience better insight to better relate to his plays, and reflect upon their own situations which would also make his plays believable. Ibsen would make his endings occasionally open-ended. Ibsen would do this, so audience members could think for themselves. It would be up to the crowd’s own interpretation on how the characters would continue life. In The EnglishRead MoreHenrik Ibsen s A Doll House Essay1501 Words   |  7 PagesHenrik Ibsen’s play â€Å"A Doll House† was set in the Victorian era, a time where women were highly respected. Women in this time period did not work, they had nannies to take care of their children and maids to take care of their homes. Many women had no real responsibilities, they spent their time having tea parties and socializing with their friends. Henrik Ibsen dared to show the realism of the Victorian era while everyone else would only focus on the romantic aspect. In the play, â€Å"A Doll House†Read MoreRights of Women in the Nineteenth Century and in Henrik Ibsen’s A Doll’s House1103 Words   |  5 PagesHenrik Ibsen, who was born in Norway but made his name internationally, was a painter as well as the one of most famous playwrights during the period of Realism. Ibsen’s plays are well- known by the themes of domestic and political issues and conflict in nineteenth century. Scholars call it â€Å"Ibsen’s problems play† (Henrik Ibsen, 650). In addition, in Ibsen’s plays, the general topics that are usually discussed are hypocrisy of the society, restriction of women, and the self-sacrifice. Under theRead More Noras Symbolism in Henrik Ibsens A Dolls House Essay973 Words   |  4 PagesNoras Symbolism in Henrik Ibsens A Dolls House      Ã‚  Ã‚   In every society power is the bringer of fortune and influence. In his play A Dolls House, Henrik Ibsen portrays, through the character of Nora, the power women are gaining in patriarchal societies. Nora, who symbolizes all women, exercises her power throughout the entire play. She cleverly manipulates the men around her while, to them, she seems to be staying in her subordinate role. In all three acts of the play Nora controls many

Susan Glaspell s A Jury Of Her Peers Essay - 982 Words

â€Å"A Jury of Her Peers† by Susan Glaspell is now known as a feminist classic. Susan Glaspell first published the play â€Å"Trifles† in 1916 and was adapted to the short story â€Å"A Jury of Her Peers† in 1917. The story was rediscovered in the early 1970s, since then it has been reprinted into textbooks and anthologies. It is said that while Glaspell was working as a reporter she was inspired to write â€Å"Trifles† and â€Å"A Jury of Her Peers.† The stories are inspired by a real murder case she was covering. The short story and play has subtle differences that allow readers to get different perspectives with the same story in different formats. Many people believe the play and short story to be alike. There were only a few changes made in the adaptation. One of the changes is the title of the story. The title â€Å"Trifles† meaning less importance. The title is subtle and tells the reader the play might be about objects. The story revolves around items that the men consider to be insignificant, but are important in uncovering what happened. In â€Å"Trifles† it progresses by showing one clue after another in the household that eventually allows them to judge Minnie Foster. The title â€Å"A Jury of Her Peers† is not so subtle, as it tells the readers some of the themes from the start, which are feminine community and legality. It also tells the reader that the story will be focused on the characters Mrs. Hale and Mrs. Peters, since they will be the jury for Mrs. Foster. In â€Å"Generic Translation andShow MoreRelatedSusan Glaspell s A Jury Of Her Peers1408 Words   |  6 PagesGrowing up in Iowa in the 1800s and 1900s, Susan Glaspell took inspiration for many of her stories from personal experiences. As a former courthouse reporter herself, Glaspell’s short story â€Å"A Jury of Her Peers† is based largely on her involvement with a murder case and a kitchen she recalled investigating. â€Å"A Jury of Her Peers,† a rendition of her early play, Trifles, focuses on the homicide of an abusive husband by his wife. While the men investigating the case overlook the various signs of abuseRead MoreSusan Glaspell s A Jury Of Her Peers1174 Words   |  5 Pages A Jury of Her Peers is a short story written by Susan Glaspell in 1917 and follows the investigation of the murder of John Wright, with his wife Minnie Wright being the alleged murderer. Martha and Lewis Hale assist Sheriff Peters and his wife, Mrs. Peters, with investigating the scene of the crime. Throughout the story, women notice significance in their findings, of which the men overlook. The men have a d ismissive attitude towards the women, ignoring their contributions. When the women solveRead MoreSusan Glaspell s A Jury Of Her Peers995 Words   |  4 Pagesprominent theme in the 1900’s, during a time when women were often treated as second class citizens to men. Susan Glaspell wrote the play â€Å"Trifles,† in 1916, which portrayed how women’s lives were seen as less significant throughout American society. The following year, Glaspell wrote the short story â€Å"A Jury of Her Peers,† which was essentially a longer and more detailed version of â€Å"Trifles.† The stories are alike in many societal implications, since â€Å"A Jury of Her Peers† was based off of â€Å"TriflesRead MoreSusan Glaspell s A Jury Of Her Peers999 Words   |  4 PagesFrom beginning to end, Susan Glaspell’s 1917 short story â€Å"A Jury of Her Peers,† has several repetitive patterns and symbols that help the reader gain a profound understanding of how hard life is for women at the turn-of-the-century, as well as the bonds women share. In the story two women go with their husbands and county attorney to a remote house where Mr. Wright has been killed in his bed with a rope and he suspect is Minnie, his wife. Early in the story, Mrs. Hale sympathizes with Minnie andRead MoreSusan Glaspell s Jury Of Her Peers1841 Words   |  8 PagesName: ZaZa Horton Professor: Leblanc Course: Anicent Woman in Greece 20 April 2015 Susan Glaspell’s â€Å"Jury of Her Peers† â€Å"Jury of Her Peers† is a short story that revolves around the strange death of john wright. It is a piece of work that exposes sexism on women. Women have been categorized for some time now based on their gender and not on ability and skills. They have always fell at the short end of the stick when compare against men. Nevertheless, there were many similarities as well asRead MoreSusan Glaspell s A Jury Of Her Peers878 Words   |  4 Pages In â€Å"A Jury of Her Peers,† Susan Glaspell crafts an intricate portrayal of these differences, but also provides a closer look at interpersonal relationships in the late 19th and early 20th centuries, as well as how one’s atmosphere may affect the mind. Glaspell’s commentary is clear regarding the standing of men and women of the time, with the male characters being in positions of duty and respect, and the female characters being in positions of maintenance. These choices made by Glaspell allow theRead MoreSusan Glaspell s A Jury Of Her Peers Essay1164 Words   |  5 PagesSusan Glaspell was a prolific author, playwright, journalist and novelist in the early 1900s. Early in her career as a reporter she wrote many articles including the newspaper coverage of a murder trial known as the Hossack Case when she worked for The Des Moines Daily News in Des Moines, Iowa. This murder trial was a much publicized event in which a woman, Margaret Hossack, was accused of murdering her prosperous husband on the couple’s farm in Des Moines. In these newspaper articles dated fromRead MoreSusan Glaspell s A Jury Of Her Peers Essay1789 Words   |  8 Pagesdefined as the treatment of someone or something with due fairness, but the fa irness of a situation is often seen differently, depending upon the viewer. In Susan Glaspell’s, A Jury of Her Peers, the idea of who is capable to fairly judge a person, and therefore serve justice, is examined through the arrest of Mrs. Minnie Wright for the murder of her husband. As the sheriff and others go to the Wrights’ house, the suggestion is made that those empowered by law to cast judgement and those with an understandingRead MoreSusan Glaspell s `` The Yellow Wallpaper `` And A Jury Of Her Peers ``2004 Words   |  9 Pagesof mankind. Women, in particular, fight for fairness even in today’s society. This everlasting battle can be seen in both â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman and â€Å"A Jury of Her Peers† by Susan Glaspell. Gilman’s story revolves around a woman who has postpartum depression. Her husband, who is also her physician, uses isolation to try and heal his wife’s â€Å"nervous disea se.† Glaspell’s story, on the other hand, describes the murder of a man, with his wife being the prime suspect. Read MoreSusan Glaspell s Trifles And A Jury Of Her Peers984 Words   |  4 PagesAlthough â€Å"A Jury of Her Peers† and â€Å"Trifles† are similar in plot, Mustazza’s article, â€Å"Generic Translation and Thematic Shift in Susan Glaspell’s ‘Trifles’ and ‘A Jury of Her Peers’† highlights the differences and similarities between the two. Mustazza’s article may help aid readers to understand the differences between Glaspell’s two works and provide understanding as to why Glaspell may have changed the genre and form of the plot. â€Å"Trifles† is a dramatic play whereas â€Å"A Jury of Her Peers† is prose

Cathy and Heathcliff of Wuthering Heights Essay - 1238 Words

Cathy and Heathcliff of Wuthering Heights It seems to be a simple love story of two suffering souls - Heathcliff and Catherine Earnshaw. But this love can hardly exist in reality - its a fantasy of Emily Bronte, she created a sample of a real eternal passion - powerful and boundless. Only death seemed to be stronger than it. Though, after Cathy and Heathcliff are dead, these similar souls joined... Theres no doubt in it. Remember Heathcliffs words: You teach me now how cruel youve been - cruel and false. Why did you despise me? Why did you betray your own heart, Cathy? I have not one word of comfort ... You loved me - then what right had you to leave me? What right ... for the poor fancy you feel for†¦show more content†¦And because he is young and cheerful.. And because he loves me... And he will be rich, and I shall be the greatest woman of the neighbourhood, and I shall be proud of having such a husband. These are very meritorious reasons, of course! Who is rude and cruel Heathcliff comparing with such gentle beautiful creature as Edgar? Now there is a wall between Catherine and Heathcliff. They are different people. Heathcliff is annoying Cathy. His stupid and rude manners are deprived of all the good noble characters features, which Linton has too much. How monstrously and miserably Heathcliff looks comparing with Edgar, Cathys future husband. But what had happened again? She has forgotten all the love she felt to Heathcliff. And she doesnt see his sufferings. Shes so cruel. But once, Heathcliff, having not borne his abasement and pain of his broken love, runs away from Cathy. She waits for him, but he doesnt come back, so she marries Edgar Linton. Its obviously that theyre not a good couple, soon she has understood shes thirsty for freedom - to fly in the sky like a bird. Thrushcross Granges life is full of different amusements and joy, Edgar and his sister Isabella do everything they can to make her happy. But what does all this mean to her? Shes a little wild beast by her nature needing freedom and boundless heaths. Thats all she wants to be happy in this world. She and Edgar is as different as a moonbeam fromShow MoreRelatedWuthering Heights By Emily Bronte1521 Words   |  7 Pages  Wuthering Heights is Emily Brontà « s only novel. Written between October 1845 and June 1846, Wuthering Heights was published in 1847 under the pseudonym Ellis Bell; Brontà « died the following year, aged 30. Wuthering Heights and Anne Brontà « s Agnes Grey were accepted by publisher Thomas Newby before the success of their sister Charlotte s novel, Jane Eyre. After Emily s death, Charlotte edited the manuscript of Wuthering Heights, and arranged for the edited version to be published as a posthumousRead MoreEmily Brontes Wuthering Heights: Mental Illness and Fem inism1663 Words   |  7 Pages Novels are often taken by the reader at face value, and are never looked into on a deeper level. 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Wuthering Heights repeats cycles of relationships from the 1st generation of the Linton’s, Earnshaw’s, and Heathcliff’s transferred on to their children, the 2nd generation- Linton, Hareton, and the 2nd Catherine. Amongst this cycle, amorous and vengeful relationships are amid the family. However, the 2nd generation is able to accomplish the goal set by Heathcliff and the first Catherine finally putting an end to theRead MoreThe Setting of Wuthering Heights Essay681 Words   |  3 PagesWuthering Heights is a novel of passion, revenge, and the destructiveness of a love that is too fierce. The book takes place in the Yorkshire moors in New England in the late 18th century. Emily Brontà «, the author of the tale, makes great use of the story’s Gothic landscape and setting to draw into her stor y and complement its ongoing themes. The book divides its plot between the wild farmhouse, Wuthering Heights, and the cleanly kept mansion, Thrushcross Grange. Catherine Earnshaw and HeathcliffRead MoreWuthering Heights By Emily Bronte1350 Words   |  6 Pagessometimes conflicting, genres. Wuthering Heights, written by the famous Emily Brontà «, is one pointed example of a divisive novel in this sense. Although it possesses characteristics of a diverse range of literature, inconsistencies undermine many standard categorizations. Wuthering Heights is far too twisted and its concept of love far too flawed to be a romantic novel, although the saga of Heathcliff and Cathy is undoubtedly a love story. As a whole, Wuthering Heights is best described as a Gothic

Maasranga Communication Limited Free Essays

[pic] Assignment On Maasranga Communications Limited Submitted To: Maksuda Hossain Lecturer FBA Eastern University Submitted By: Name |ID | |Dewan Abdullah |101200205 | |Nadim Ali Mollah |101200208 | |Shahina Akter |101200211 | |Jahangir Sharif |101200210 | |Abrar Faisal |101200207 | SEC-4 Faculty of Business Administration Submission: 07/11/2011 [pic] [pic] Terms of Reference December 8, 2011 Maksuda Hossain Lecturer Faculty of Business Administration, Eastern University Madam, The report at your hand is on â€Å"Maasranga Communication limited†. You assign us to prepare this report as a part of the Management (MGT 201) course requirement. While preparing this report, we have tried to follow your instructions given in the class. We will write a custom essay sample on Maasranga Communication Limited or any similar topic only for you Order Now We believe our report contains information help us to make a clear recognize about â€Å"Maasranga Communication limited†. We really enjoyed doing such a challenging report. If you have further queries regarding this paper, we gladly remain stand by whenever you ask for it. Finally, we are grateful to you for giving us a nice opportunity to work on this report, which we have considered as a great chance for us to develop our analytical skills. Sincerely yours, Dewan Abdullah †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Nadim Ali Mollah †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Abrar Faisal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Shahina Akter †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Jahangir Sharif †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Table of contents Chapter: 1 Introductory Part Introductionâ₠¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Objective or purpose of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Limitations of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Chapter: 2 Body of the Report Overview of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Environment of the firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Major competitors of the firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Environmental turbulence (Recent problem)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Major uniqueness of the channel†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Chapter: 3 concluding Part Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Findings†¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Maasranga Communications Limited Introductory Part Cause behind named â€Å"Maasranga† It is a sister concern of Square Group. Before that, Square had a production House that is renowned as Maasranga Production. For that, the Name of that our channel is Maasranga communication limited. It starts its operation from 30 July 2011officially. Introduction: Maasranga Television, part of the SQUARE Group, has turned to Grass Valley for a complete newsroom system, production and master control switchers, and infrastructure equipment as part of the rollout of an HDTV station in Bangladesh. It is the first High Definition (HD) TV channel in Bangladesh. At the heart of the channel is a complete digital news production system based on the Aurora production suite, with Grass Valley K2 media servers for content storage and exchange, and EDIUS editing workstations. Each of the two studios is equipped with a Grass Valley Kayak video production switcher. The central infrastructure of the new channel also relies upon Grass Valley technologies, including Maestro master control switching. Maasranga Television began test transmissions from its new center in Dhaka on Oct. 10. Maasranga TV started broadcasting on July 30, 2011 through an hour inaugural show. Maasranga TV will be the first television state that will broadcast in High Definition television, 3G format. #Achievement in these two years Maasranga TV became champions in the Pepsi-DRU Media Cup cricket tournament beating The Daily Star by 33 runs in the final at the Maulana Bhasani National Hockey Stadium on 21/11/2011. Minister for Information and Cultural Affairs Abul Kalam Azad witnessed the final and distributed prizes among the teams. Objective or purpose of the study: Firstly, we like to mention that, we are preparing this report as our Teacher influenced us to do this. There are others purpose to do the report those are given below———– * To find out the problem they are facing as a new TV channel. To find out who are the competitors of the channel who are the customers. * In this report, we are trying to focus the whole position Activity of the channel. Methodology: We used both primary and secondary data to prepare this report. We visit Maas ranga TV channel office and there by the marketing executive provide some information. As they are new in the market and they cannot provided much information in the web site, so we cannot find huge information in the web site about them. Based on this little information we are trying to complete the report. Limitation or barriers to complete this report: We were face many problem to complete the report those are highlighting below – When we visit Maasranga TV we meet there marketing manager he give us some information but some of the information he want to provide through e-mail. We told him that it would be ok. We contract with him several times and every time he tries to convince us, that he will send the e-mail. However, he sends the e-mail six days before of submission date of the report. As the channel is new and they are very busy in maintenances (As they inform us through the e-mail) they cannot uploaded much information about their channel, so we faced trouble in finding information on the web site. Body of the Report Overview of the company (Product or Service): As the marketing executive said that, they sell duration, which they called â€Å"Time Product. Especially they receive money to telecast an advertisement. They charged money based on how long the advertisement will telecast. They charged at least 25000? -30000? for an advertisement that will telecast for thirty seconds. At the very beginning s ome advertisement agency were strongly disagree, they suggest them as they are new they need to decrease the price. However, when they hear that â€Å"Maasranga† is the first HD channel in Bangladesh they were ready to pay money as the channel demand for an advertisement. Environment of the firm (External Internal): Division of the channel environment is showing below through a chart—– [pic] Discussion about the above components are given below— External Environment (General): Economics: When we try to know about their economic dimensions, they informed that it is highly confidential or top secret. They were not ready to share anything about daily expenditure, profit etc. related to economy. Technological: They are using the latest HD technology to telecast program. They use digital video camera and many other latest and high technology. Political: The ministry of information and technology has emphasized to develop the principles of telecasting our cultural values, history and the significant measures of our nation that are helpful to enlighten our image to the world itself. External Environment (Task): Competitors: As they are new in the market, so they have to compete with many channels like ATN Bangla, Channel I, Bangla Vision, Baisakhi and many other channels of Bangladesh. Customers: All aged group. â€Å"Maasranga† telecast different types of programs in different times as example they telecast cartoon on every Sunday and Monday for children. Suppliers: There main suppliers are those who supplies information to them as an example they mention one name who supplies information, is â€Å"Sirius. † Regulators: This Organization is a member or part of Square group. They mention that â€Å"Square group† works as the regulators. Internal Environment: Owners: The owner of the channel is â€Å"Square group† Board of directors: |Chairman |Shamson H. Chowdhury | |Managing Director |Aanjan Chowdhury | |CEO |Syed Fahim Munaim | |Executive Director |Ajoy Kumar Kundu | Employees: Near about four hundred people are working in the channel. Major competitors of the firm: There are many satellite channels in Bangladesh; â€Å"Maasranga† is not the first one so they have many competitors, their major competitors are Bijoy TV, G TV, My TV, Mohona TV- as they are also newly launched TV channels in Bangladesh. There are many other giant competitors of â€Å"Maasranga† like ATN Bangla, Channel I, Bangla vision, Diganta TV and many more – as they are very famous TV channels in Bangladesh. Environmental turbulence: (Recent problem) 0 July 2011 the channel is started officially so they passed near five months (Until the submission date 08/12/2011) after starting, so the every single problem faced by them is â€Å"recent problem† for them. They did not mention any problem specifically. They mention that, this topic is very secret. They only talked about that, there employees working very hard to solve the entire problem. Major uniqueness of the channel: The HD technology differ them from other channels. SWOT Analysis: |Strengths |Weakness | | |New in the marked. | |Strong and experienced management. | | |Not much popular. | |First HD channel in Bangladesh. | | | |Cannot create much awareness among people. | |High quality picture. | | | |Lake of well-trained employee. | |Quality full program. | | | |Lake of information source. |Telecasts programs in time. | | | |High investment to competing with the competitor. | |Took short breaks in programs. | | |Opportunities |Threats | | | | |Can be launched a new program. |Hard competition in the market. | | | |Experienced in using high technology. |Political instability in the country. | | | | |HD technology will increase their demand. |Profit will low then investment. | | | | | |Big threat for them, that they are new. | Concluding Pa rt Conclusion: By analyzing the whole report we can say that, the firm or channel are facings many problems as they are new. In addition, their main strength is that, they are using high technology. To peak up the channel they must be choosy in selecting employee, program etc. Findings: From the overall report we can find that, the main problem is awareness. Awareness among people is very important for them. To compete with the competitors they must create awareness among people. Recommendation: †¢ They must select quality full programs. †¢ They must select hard working employee. †¢ They must telecast those programs, which will acceptable for all aged people. Take part in some social work to get emotional benefits. †¢ Choose good presenter and try to telecast true news. Appendix: We provide a soft copy of the report through a CD. That will help you to judge the report. [pic] [pic] [pic] [pic] [pic][pic][pic] ———————â⠂¬â€œ |Competitors | |Customers | |Suppliers | |Regulators | Task |Economics | |Technological | |Political | General |Owners | |Board of directors | |Employees | Internal External Environment ———————– 1 How to cite Maasranga Communication Limited, Essay examples

Sylvia PlathS Mirror Essay Research Paper The free essay sample

Sylvia Plath? S? Mirror? Essay, Research Paper The Burden of Acceptance Sylvia Plath # 8217 ; s # 8220 ; Mirror, # 8221 ; shows a genuinely thoughtful expression into the different sights and feelings a mirror would hold if it were a unrecorded witting being, unable to lie. By demoing the ideas and emotions that a mirror would breathe, Plath makes you look inward towards how you present yourself non merely to your mirror but besides to yourself. This is an eye-opening verse form because of its true descriptions of the relationship between the interior feelings of people and how their outward visual aspects that they portray of themselves affect them in and out of the public kingdom. Examples of this are put throughout the verse form # 8220 ; Mirror, # 8221 ; and can be found in merely about every line of the verse form. In the beginning of # 8220 ; Mirror, # 8221 ; the mirror states that it has no prepossessions and whatever it sees it takes in automatically, intending that it # 8217 ; s unbiased in every manner. We will write a custom essay sample on Sylvia PlathS Mirror Essay Research Paper The or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is non a vas to be barbarous, but to merely to be true and like that of an # 8220 ; oculus of a small god. # 8221 ; By stating this, Plath is stating the reader that a mirror, although it can be thought of as mocking and humiliative, is nil but a mirror image. This shows us that the lone disagreement that we see in a mirror is non made by the mirror, but is created by our ain mind, self-conscience, and self-perceptions. All a mirror is, is a projection of what we think and feel about ourselves, may it be an image that comes from another # 8217 ; s perceptual experiences of us or non. In any facet, a mirror is merely that, it is our ain perceptual experience of ourselves, no affair how we may really look like in the mirror. The following subdivision of the verse form introdu Ces a adult female into the life of the mirror. She looks toward the mirror seeking to happen what she truly wants to detect ( beauty ) , and the mirror truthfully reflects back to her what it sees. She turns from the contemplation as if to look for the â€Å"truth† in something else, non demuring what she has merely seen. Unable to happen it, the mirror sees her agitation and depression after seeing her true ego within it. She is ever looking into the mirror to do certain everything is perfect and to set everything in it’s topographic point, so to talk. In this the mirror, as the old ages apparently pass, sees the immature miss transform from her young person into an old adult female and lose all that she has fretted over and over approximately throughout her life. Each twenty-four hours, she is reminded by the mirror of her lost young person and beauty that was one time projected dorsum at her so dependably. The mirror in the verse form is a representation of the truths in life, that as a individual, is hard to come to footings with in one # 8217 ; s self. The adult female # 8217 ; s position of herself and her reluctance to accept her natural and God-given beauty, shows how we all ( as a society or as an person ) find it difficult to accept ourselves for who we genuinely are. How we try to do ourselves into a conformed object of # 8220 ; popular beauty # 8221 ; based upon our outward visual aspect, alternatively of traveling by how our personal feelings that come from within us. The mirror, like # 8220 ; the oculus of a small God, # 8221 ; shows us all what and who we truly are no affair how much we fight to deny what it # 8217 ; s stating us. In the terminal we all must come to confront the facts about who we are and how we must accept and come to clasps with it before our socially forced ideals consume us everlastingly in a universe of self-loathing.